Privacy policy

Last updated: May 8, 2026

HKOnlineWineShop provides this store and website, including all related information, content, features, tools, products and services, to offer you (the customer) a complete shopping experience (the "Services"). HKOnlineWineShop is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs to the extent of that conflict regarding the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the information collection, use and disclosure practices described in it.

Personal information we collect or process

When we use the term "personal information," we are referring to information that identifies, or can reasonably be linked to, you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it does not identify or cannot reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and what is permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, place in a cart, add to a wishlist, purchase, return, exchange or cancel, and your purchase history.
  • Communications with us including the information you provide to us when you communicate with us, for example when you contact customer support.
  • Device information including information about your device, browser or network connection, your IP address, and other unique identifiers.
  • Usage information including information about how you interact with the Services, such as how and when you browse or interact with them.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, contact us, or otherwise provide us with your personal information;
  • Automatically through the Services including information obtained from your device when you use our products or services, visit our website, or through cookies or similar technologies;
  • From our service providers including where we engage them to provide specific technology, or to collect or process your personal information on our behalf;
  • From our business partners or other third parties.

How we use your personal information

Depending on how you interact with us or which of the Services you use, we may use your personal information for the following purposes:

  • To provide, tailor and improve the Services. We use your personal information to provide the Services, including fulfilling our contract with you; processing your payment; fulfilling your order; remembering your preferences and items you are interested in; sending account-related notices; processing purchases, returns, exchanges or other transactions; creating, maintaining and otherwise managing your account; arranging shipping; facilitating returns and exchanges; enabling you to post reviews; and providing you with a personalised shopping experience, such as recommending products related to your purchase history. This may include using your personal information to better tailor and improve the Services.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, based on products you have previously purchased or added to your cart, or other activity on the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account; provide a secure payment and shopping experience; detect, investigate and respond to potential fraud, illegal, unsafe or malicious activity; protect public safety; and maintain the security of our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other login details with anyone else.
  • Communicating with you. We use your personal information to provide customer support, respond to your requests, deliver services effectively, and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable law, or respond to valid legal process, including from law enforcement or government agencies; to investigate or participate in civil discovery, litigation or other adversarial proceedings; and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment and shipping).
  • With business and marketing partners to provide marketing services and advertising to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share information about you to third parties for targeted advertising and marketing based on your online activity with different businesses and websites. You can exercise that right of opting out of these uses here.
  • When you direct or ask us, or otherwise consent, to disclose certain information to third parties, such as to fulfil orders, or through your use of social media widgets or login integrations.
  • With our affiliates or other companies within our group of companies.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Our relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services on our behalf. Information you submit to the Services will be transmitted to and shared with Shopify, and third parties who may be located outside your country of residence, in order to provide and improve the Services. In addition, to protect, grow and improve our business, we use certain enhanced features made available by Shopify that combine data and information obtained from your interactions with our store and other merchants and Shopify. To provide these enhanced features, Shopify may use the personal information collected about your interactions with our store, other merchants and Shopify. In those instances, Shopify is responsible for processing your personal information, including responding to requests you make in exercising your rights over such personal information. To learn more about how Shopify uses your personal information, and any rights you may have, please visit the Shopify Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights related to your personal information here: Shopify Privacy Portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you go to a website that is not affiliated with or controlled by us, you should review that website's privacy and security policies and other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of such websites, including the accuracy, completeness or reliability of information found on them. Information you provide on public or semi-public platforms — including information you share on third-party social networking platforms — may also be visible to other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by such third parties. Our inclusion of such links does not imply our endorsement of the content on such platforms, or of their owners or operators, except as disclosed on the Services.

Children's data

The Services are not intended for children, and we do not knowingly collect any personal information about children under the applicable age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined by applicable law) personal information of individuals under 16 years of age.

Data security and retention

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes or to enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request as permitted by law.

  • Right to access / know. You may have a right to request access to personal information that we hold about you.
  • Right to delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right to data portability. Depending on the circumstances and with certain exceptions, you may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.
  • Manage communication preferences. We may send you promotional emails, and you may opt out at any time by using the unsubscribe option displayed in our emails. Even if you opt out, we may still send you non-promotional emails related to your account or orders.

You can exercise any of these rights by contacting us using the contact details provided below, or through any specific means made available through the Services. To learn more about how Shopify uses your personal information, and any rights you may have (including in relation to data processed by Shopify), please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of the above rights. Where required or permitted by applicable law, we may need to verify your identity before processing your request. Under applicable law, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof that you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details listed below, or lodge your complaint with your local data protection authority.

International transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will do so in accordance with applicable law, such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or would like to exercise any of the rights available to you, please call +852 6035 9497, email sales@hkonlinewineshop.com, or contact us at: HKOnlineWineShop, Hong Kong.